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Do virtual house tours help sell houses & are they worth it UK?

virtual house tour

Do virtual house tours help sell houses & are they worth it UK?

Exploring the advantages & disadvantages of virtual house tours

Tom Condon
Tom Condon ★ Digital Content Writer

Table of Contents

Imagine you’re scrolling through property listings, but instead of just pictures and descriptions, some let you virtually step inside and explore every room at your own pace. This is the magic of virtual house tours, and they’re changing the game in the UK’s housing market.


Only a decade ago, viewing houses meant scheduling appointments, driving around, and squeezing into crowded open houses. But with the rise of technology and a little help from a global pandemic, virtual tours have gone from a cool-extra to a must-have for luxury listings.


Now you can visit your dream home from the comfort of your living room, anytime you like. No need to worry about traffic or clashing schedules. Virtual tours let you get a feel for the space, get a glimpse of the neighbourhood and imagine yourself living there. 


But are they all sunshine and rainbows? Well, not quite. The effectiveness of a virtual tour depends on the type of property and the quality of the tour itself. A low-quality tour might leave you feeling more confused than connected.


In this article, we’ll dive deep into the world of virtual house tours. We’ll explore their origins, effectiveness, and suitability for different properties. We’ll also unveil the secrets behind creating high-quality tours, promoting them effectively, and figuring out the costs involved.

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What is a virtual house tour?

Imagine exploring a property from the comfort of your sofa, without ever leaving your home. That’s where virtual house tours come in. These tours are essentially digital representations of a property, allowing potential buyers or renters to explore the space online.


Virtual tour for houses are used to support other marketing activities when it comes to selling a house. They offer a three-dimensional house tour which can be viewed from any technological platform.

Why did virtual house tours become so popular?

The rise of virtual house tours can be attributed to several factors, including:


  • During the COVID-19 pandemic, social distancing measures and restrictions on in-person interactions made homes with virtual tours an important tool. 
  • The growing trend towards remote work and living led to a demand for flexibility and convenience. Virtual tours allowed people to explore properties from anywhere in the world, eliminating geographical limitations. 
  • As technology evolved, so did virtual tours. High-quality 3D tours, 360-degree panoramic views, and even virtual reality experiences became readily available, offering a more realistic and engaging experience compared to earlier versions.


Overall, virtual house tours have become increasingly popular due to a combination of factors related to the pandemic, technological advancements, and changing consumer preferences. They offer convenience, flexibility and a glimpse into a property before ever stepping foot inside, making them a valuable tool for both buyers and sellers.

Are virtual house tours effective?

The effectiveness of virtual house tours largely depends on how well they are implemented and integrated into a comprehensive marketing strategy. While virtual tour for houses are not effective at increasing the selling price of a property, they are effective in attracting a wider pool of potential buyers.


They are a powerful tool for attracting interest and providing detailed information about a property, but they work best when complemented with other marketing efforts, including estate agent photography, detailed property description and the option for in-person viewings or open days.


In markets where competition is fierce, or where buyers are likely to be remote, virtual tours can significantly increase a property’s appeal and help it sell more quickly.

Are virtual tours more effective for certain types of properties than others?

While virtual house tours offer a valuable tool for most properties, they can be particularly advantageous for specific property types like high end properties, properties with unique features and remote properties. 


Luxury homes often have intricate features, expansive spaces and overall grandeur which can be showcased effortlessly through the immersive nature of virtual tours. Viewers can appreciate the details like high-end finishes, elaborate architecture, and spacious layouts, creating a more compelling experience compared to static photos.


Virtual house tours mean properties with unique features can be shown in their best light. This could include intricate details like custom designs, historical elements, or quirky architectural features to be highlighted, captivating potential buyers interested in something distinctive. 


Virtual tours also mean that potential buyers can overcome location limitations, as virtual tours bridge the geographical gap attracting buyers who might not have the opportunity to visit in person. This opens up a wider pool of potential buyers and expands the reach of the property’s marketing efforts.

Are virtual apartment tours effective?

Virtual apartment tours have revolutionised the apartment hunting process, offering numerous benefits for both renters and property managers. In today’s fast-paced and technology-driven market, they are becoming an increasingly essential tool.

Here’s a breakdown of their effectiveness:

Potential renters can explore apartments anytime, anywhere, eliminating the need to schedule inconvenient in-person visits. This empowers busy individuals and out-of-towners to participate in the search effectively.

Virtual tours expand your reach beyond local renters, attracting individuals relocating from other counties or countries. This significantly increases your applicant pool.

By allowing pre-screening online, virtual tours save time and resources for both parties. Property managers can focus on serious applicants, and renters only visit properties they are genuinely interested in.

Virtual tours encourage interested individuals to self-select. Those requesting in person viewings are likely more serious about proceeding, leading to a smoother leasing process.

When are virtual tours not effective at selling properties?

While virtual tours offer a powerful tool for many properties, they may not be as effective in some specific situations like simpler layouts, potential structural issues, emotionally driven purchases and limited target audience.


For small or straightforward floor plans, high-quality photos and detailed floor plans might be sufficient for potential buyers to grasp the space effectively. In such cases, a virtual tour may be redundant and unnecessary.


If a property has visible flaws, structural issues or significant need for repairs, a virtual tour could unintentionally highlight these problems and deter potential buyers who might have considered an in-person viewing with the possibility of overlooking some issues.


Properties targeting first-time buyers or family-oriented buyers often elicit emotional connections beyond the practical aspects. Virtual tours while showcasing features might struggle to capture the unique atmosphere, charm or personal connection potential buyers seek in these scenarios. 


Finally, if your  target demographic consists of individuals less comfortable with technology or who prefer traditional approaches, virtual house tours might not hold the same appeal and could even deter them from considering the property. 


Virtual tours are a valuable pre-screening tool, helping potential buyers quickly assess properties and prioritise their viewing list. However, they should not be viewed as a complete replacement for in-person visits that allow for experiencing the space firsthand and making informed decisions.

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What are the different forms of virtual house tours?

Type of tourProsConsUsage in selling houses
360 Degree viewsAllows comprehensive exploration of property spaces. The user controlled navigation enhances engagement.May require high internet bandwidth. Can be less intuitive for non-tech savvy users.Effective for detailed online listings. Enhances website engagement and can attract a wider audience.
Video walkthroughsSimulates the experience of physically walking through the property. Can be narrated to highlight key features.Viewers cannot control the pace or direction of the tour. Production can be time-consuming and costly.Useful for social media, marketing and email campaigns. Offers a quick overview that can appeal to busy buyers.
Interactive elementsEngages users with clickable information points. Can include floor plans and measurements for detailed understanding.May require more complicated software and web integration. Overloading with elements can overwhelm users.Enhance online listings with detailed insights.Can be used in email marketing to provide interactive content.
Virtual reality (VR)Offers a highly immersive experience. Allows for a realistic sense of space and layout.Requires VR headsets, which may not be widely available. Higher production costs.Premium showcasing tool for high-end properties. Ideal for international or distant buyers unable to visit in person.

What are typical virtual house tour costs (£)?

The cost of creating a virtual house tour in the UK can range widely, depending on the tour’s complexity and the professional services employed. Basic 360-degree tours might start from as little as £100 for smaller properties, while more sophisticated immersive or VR tours can cost upwards of £500 to £1,000, especially for larger or more luxurious properties. 


The investment in a virtual tour should be considered in the context of the overall marketing strategy and the potential return on investment it offers by attracting more interested and qualified buyers.

Are visual tours worth it?

While virtual property tours have become increasingly popular in the UK housing market it’s important to understand their nuanced effects. A recent study by Isamar Tronsco, an expert at Harvard Business School, analysed over 75,000 home sales and found that in the US virtual tours didn’t significantly impact sale prices.


Tronsco’s research found that while virtual tours enhanced the listing quality, increased the screening efficiency of buyers and added competitive advantage, virtual house tours failed to increase the selling price of houses. 


Virtual tours were proven to enhance the presentation of properties by showcasing their layout and features effectively and attracted more interested buyers. They also allowed potential buyers to efficiently rule out properties that didn’t meet their needs, saving time and effort compared to in-person visits. 


In areas where properties were less in demand, or the estate agency was smaller, virtual tours added a competitive advantage by increasing online visibility and attracting a wider audience.


But, the research suggests there was minimal impact on sale prices, with houses still needing high-quality photos and detailed descriptions in order to sell effectively.

What are the disadvantages of virtual house tours?

Virtual house tours, while innovative and increasingly popular, especially in the context of real estate marketing and remote viewing options, come with their own set of disadvantages. Some of the most notable drawbacks include:

Virtual tours cannot fully convey the tactile, olfactory and subtle audio-visual nuances of a physical space, which can be important for decision-making.

Quality depends on technology used, requiring viewers to have a stable internet connection and potentially specific hardware/software, leading to potential glitches or poor image quality.

Pre-recorded or static tours lack the real-time interaction of physical tours, hindering immediate clarification or personalised insights from estate agents.

Camera angles and lens distortion can create unrealistic expectations by making spaces appear larger or smaller than they are in reality.

Virtual tours may not highlight potential issues or finer details, like wear and tear, that a buyer would notice during a physical walkthrough.

Hosting tours online can expose properties and personal belongings to potential security risks and privacy concerns.

Not everyone is comfortable using or has the capability to navigate virtual tours, potentially creating barriers for some buyers, including the elderly or individuals with disabilities.

The impersonal nature of virtual tours can limit the emotional connection potential buyers might develop with a property, hindering their ability to envision themselves living there.

What are the benefits of creating a virtual house tour?

Virtual house tours were very helpful during the pandemic where people couldn’t physically visit properties. And, to some extent, they still have many benefits post pandemic:

Virtual house tours provide a more immersive and engaging experience for potential buyers compared to static photos. This can showcase your property’s layout, features and best aspects more effectively, potentially attracting more interested buyers.

Virtual tours can be readily shared online, allowing you to reach a wider audience of potential buyers, including those located further away or unable to visit in person. This can increase exposure and generate more interest in your property.

Virtual tours can act as a pre-screening tool, allowing potential buyers to virtually explore the property and rule out options that don’t meet their needs. This can save time and effort for both you and potential buyers.

In areas where the demand is low, offering a Virtual tour for houses can set your property apart from competitors and give you an edge in attracting buyers.

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How do I make a virtual tour of my house?

In order to make a virtual tour of your own house, there are a few different methods you could look at. The first would be to hire a professional videographer with specialised equipment like a 360-degree camera that can offer the highest quality and most immersive experience possible – but this will come at a cost.


The more budget friendly option would be to explore DIY methods like purchasing or renting a 360 degree camera yourself, which could capture a panoramic view of your surroundings, allowing viewers to virtually navigate the space. Good 360-degree camera brands include Ricoh Theta, Insta360 and Samsung Gear 360. 


Or, the even more budget friendly option is to use a smartphone app that offers virtual tour creation functionality. Good examples of virtual house tour apps include Matterport Capture, iStaging Spaces and Cupix. These apps will have limitations compared to dedicated cameras but can be a good, low cost, starting point. 


The quality of your virtual tour will depend on the method you choose and your willingness to invest time and effort. Research different options, consider your budget and desired level of quality, and choose the approach that best suits your needs.

How do you film a virtual tour?

In order to capture the footage for your virtual house tour, you will want to capture each room from different angles, aiming for an excellent representation of the space. You will want to maintain a slow and steady pace, avoiding jerky movement while filming. 


When you are editing the footage, you may wish to add a narration over the top of the video, talking through the key points of the property, like you would at a house viewing.

How do you market a virtual house tour?

While many estate agents handle virtual tour marketing on behalf of sellers, understanding the process can be beneficial. Here’s a breakdown of key strategies:

Estate agents usually list your property on portals like Rightmove and Zoopla, including a compelling thumbnail image or video snippet to grab attention and encourage viewers to click on the detailed description highlighting the virtual tour’s benefits.

The estate agent should share the virtual tour link on their social media platforms (Facebook, Instagram, Twitter) with engaging captions sparking curiosity and interest. Consider targeted social media advertising (often an additional cost) to reach specific audiences or locations most likely to be interested in your property.

Some estate agents may use email marketing platforms like Salesforce, Klaviyo, or Mailchimp to share the virtual tour link with their existing customer database and potential buyer pool. This expands your reach by leveraging existing connections.

Can The Property Selling Company help with virtual tours?

Yes, we can help you with virtual house tours, but it depends on the specific property and our assessment of its needs. While professional estate agent photography and floor plans are always included in our service, virtual tours are offered selectively based on the property. 


Here’s what we do:


  • Consult with you: We discuss your property and explore all other routes to sale, before determining if a virtual tour could be beneficial in attracting potential buyers. 
  • Professional photography and floor plans: We always provide these essentials as part of our standard service to showcase your property effectively.
  • Virtual tours considered strategically: We may use our own Regional Managers to film a basic virtual tour if deemed appropriate for your property. Alternatively, for high-value properties or those requiring a higher level of immersion, we can arrange for a professional filming team to create a premium virtual tour experience. 


We believe that this approach ensures that you receive the most suitable visual marketing strategy for your specific property, optimising its potential within our budget and yours.

Do virtual house tours help sell houses?

Virtual house tours are an interesting tool within the estate agency arsenal, offering both opportunities and limitations when it comes to selling houses. They are a tool that, when used effectively, can significantly enhance the visibility and appeal of a property, attracting more potential buyers and increasing engagement with the property listing. 


These tours can speed the sales process by filtering out less interested parties, allowing only the most serious buyers to proceed to in-person house visits. However, it’s important to temper expectations regarding their direct impact on sales prices or the guarantee of a sale. 


While they can be a powerful marketing tool, virtual house tours alone are unlikely to command a higher price or ensure a sale without the element of luck.


The debate among property experts is ongoing, with some citing that homes with virtual tours can generate up to 49% more qualified leads. This statistic highlights the tours’ potential to draw in a significant number of interested buyers. 


Yet, it’s important to recognise that a high interest level does not automatically translate into actual sales. The number of qualified leads – a measure of potential buyer interest – does not directly indicate the number of converted transactions. 


The most effective strategy for selling a house in today’s market involves a multi-channel approach. This means leveraging a mix of traditional and digital marketing tactics, including professional photography, detailed floor plans, strategic social media marketing, targeted email campaigns and yes, the incorporation of virtual tour for houses. 


By utilising a broad spectrum of marketing tools, sellers can maximise their property’s exposure and appeal, attracting a wide range of potential buyers and increasing the likelihood of a successful sale. 

Virtual tour help sell houses: FAQs

How are virtual house tours created?

Technology plays an important role in creating a virtual experience. From basic 360-degree photographs that let you spin around in a room, to immersive video walkthroughs, and even virtual reality experiences that transport you right into the space, these tours offer a range of options for exploration.

How long does it take to create a virtual tour?

A basic 360-degree virtual tour of a modest-sized property might be completed in a few hours, whereas a more indepth and immersive tour, especially for larger properties, could take several days to capture and compile. The editing and software processing time must also be considered, adding to the overall time frame from conception to completion.

How will homes with virtual tours be promoted to potential buyers?

Promotion of homes with virtual tours are typically integrated into a broader real estate marketing strategy. They are showcased on property listing websites, social media platforms, and real estate agents’ websites, ensuring maximum visibility to potential buyers. 


Email marketing campaigns can also be effective, sending direct links to the virtual tour to a curated list of potential buyers. In addition, QR codes linking to the tour can be included in printed brochures or signage, offering an instant digital experience to those exploring physical marketing materials.

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Should You Rent Out or Sell Your House in 2023

Should You Rent Out or Sell Your House in 2023?

Looking at whether or not you should sell or rent out your property, the pros and cons of selling your current property or renting it, and how you can sell to us.

Alexandra Ventress

Alexandra Ventress ★ Digital Content Writer

Table of Contents

Deciding whether to sell or rent out your current home is a decision that thousands of homeowners face every day. Whilst the majority of homeowners are reliant on the sale of their current property in order to purchase their next, some find that it can make financial sense to hold onto their current property and rent it out to tenants. 


In this blog post, we will look at the pros and cons of renting out your home vs selling it, why people choose to rent out their properties rather than selling on the open market and answer the all-important question “Should I sell or rent my house?”


Looking for a quick answer? Check out our interactive menu at the side! 

When does renting your home make sense?

Whilst renting out your home rather than selling it is a situation that is not suitable for everyone, you may find it is suitable for you if: 


  • You have enough money in savings to be able to buy another property without selling your current home 
  • You feel confident that house prices are going to rise 
  • You are having to temporarily relocate and you want to keep your current home 
  • It is an attractive rental property that has the potential to generate a healthy rental income 

Will your mortgage lender let you rent out your home?

One of the biggest deciding factors on whether or not you should rent your house you will need to check your mortgage to make sure you would not be in violation of it should you let out your home. Unfortunately, the majority of mortgages contain clauses that do not allow you to rent out your home. However, others will let you rent it out for a year and some will even allow you to rent it out if you are moving for work for a limited period and are intending to move back. 


If your mortgage will not allow you to rent your property, then chances are you will have to switch to a higher interest buy to let mortgage. This will usually involve you having to pay early repayment charges, valuation survey fees, and new mortgage arrangement fees. 


Another option that you could explore would be to look at Let to Buy mortgages. Whereas Buy to Let mortgages are taken out by homeowners who are looking to let out their property, Let to Buy mortgages are taken out by homeowners who use it to buy a property. If you have enough equity, you remortgage and use some of the cash to put down a deposit on a new property. You then let out your current property and use the rental income to pay the mortgage on your existing home. 

Pros and cons of renting out your house

As with any house-selling decision, there are pros and cons to renting out your property. Below we have broken down some of the biggest advantages and disadvantages of renting out your home:


  • If you are only moving away temporarily or you cannot sell your property on the open market, then renting out it short term may be a viable option 
  • You can generate income and secure capital growth by retaining an existing property and letting it out to tenants. 
  • If you do not want to undertake the hassle of renting, then you can always use a letting agent
  • Your tenant will pay rent on time and take care of your property


  • Becoming a landlord is a minefield of red tape. With 400+ rules and regulations that getting added to by the day, you have a lot to find yourself getting to grips with. 
  • When you rent out your home, taxes on second homes can be hefty, and the rates on buy to let can be much higher than when investing in other ways. 
  • You will potentially have to invest money into your current property to ensure that it is up to code e.g new boilers or wiring 
  • The rental income you receive from your tenants can often be outweighed by the costs of running and maintaining your property
  • In the event that you default on your mortgages on house prices fall you could risk losing both houses 
  • If you have unruly tenants, they may end up damaging your property which may not be covered by your landlord insurance, leaving you out of pocket
  • You will need to be wary of ‘void’ periods. This is when you are unable to let the property for one reason or another and have no rental income. 
  • You will need to prepare in case your tenants decide to stop paying rent. Will you be able to cope without the rental income until you can find new people to let your property to? 

Pros and cons of selling your home 

When you are deciding whether to rent or sell, it is important to explore the pros and cons for both sides. Now that we have looked at the advantages and disadvantages of letting your property out, we can now take a deep dive into the pros and cons of selling your home: 


  • You are able to move on with your life without worrying about tenants or the property
  • You can release equity and invest it in other investments 
  • Any extra cash that you spend on your next home will be free of Capital Gains Tax when you sell the asset
  • You will be able to spend more on your new home than if you rented it out 
  • You won’t have to deal with any extra unexpected repair bills or letting voids
  • You won’t be putting all of your eggs in one basket and expecting one property to deliver a return 


  • It can be difficult to part with the family home, especially if you have lived there for many years 
  • If you have found yourself in the position of being in negative equity, then you may have to use the cash from your house sale to redeem your mortgage 
  • Selling on the open market can take months and can bring a lot of stress with it 
  • You run the risk of selling off a lucrative asset 

Do you need to pay Capital Gains Tax when selling your house?

Capital Gains Tax (CGT) is a tax that you pay on any profit or gain you make when you sell an asset that has increased in value. 

If the ‘asset’ that you are selling is your main residence then you will not need to pay CGT on it. But if you own a second residence then you may have to pay. The rules and regulations surrounding CGT are frequently updated, so it is important to check with either a tax advisor or HMRC if you suspect you may have to pay CGT. 

Should I sell my house and rent to get out of debt?

Selling off your property in order to get out of debt will only really work if the property is worth more than you owe. You can figure out how much your property is worth by taking away your remaining mortgage balance from your house’s market value. 


If your market value has fallen below your outstanding mortgage amount, then you are now in negative equity. If you sell whilst still in negative equity you risk owing money to the bank, so if you can help it, wait until house prices improve. 


You should also consider the following when deciding whether to sell to get out of debt: 

Selling your home in order to clear your debt is a big decision to make and it can have major repercussions later down the line. It is worth exploring other avenues before putting your home on the market for good. An example of this would be talking to your lender about implementing lower interest rates. 

When it comes to debt, you ideally want to release equity as quickly as you can. Selling on the open market is not often ideal when it comes to a fast sale, as it is a lengthy and time-consuming process with no sale guaranteed at the end of it. You will need to research what the local market is like and consider whether your home is in a sellable condition or not. 

Another element you will need to consider when it comes to selling your house in order to clear debt is how much the process will cost. Selling a house can be an expensive business, with solicitor fees, conveyancing costs, estate agent commission, repairs and maintenance fees all eating away at your equity. Will you be able to afford all of the fees, especially if the sale falls through? 

Once the majority of homeowners have bought a property, this is often their biggest asset. If you decide to sell your property in order to clear your debt, you may struggle to purchase another property in the future. You should decide whether you are dependent on this home in order to fund retirement or if this sale will affect your finances in the long run. 

Are your money troubles short-term or long-term? Are they a result of a change of circumstance or is it due to difficulty managing money? Selling your house to clear debt is not a decision that should be taken lightly. You should only sell your property if you are certain it will clear your debt for good. 

What are the extra costs involved with renting out your property? 

When you are deciding to sell your house or rent it out, you will need to consider the costs involved with letting a property. Not only will you be paying your own monthly mortgage, but you will also be paying the costs of maintaining a rental property. Your lender will often want to be sure that the rental income is enough to cover the mortgage interest payments, and you will need to take the following points into consideration: 


  • In the event that you are unable to rent out your property, will you be able to afford the mortgage? You need to be sure that you will be able to avoid repossession or a forced sale should you run into difficulty. 
  • Will you manage your property yourself or are you going to enlist the help of a letting agent? Whilst letting agents do a great job it is worth bearing in mind that it is not done for free, and you will need to pay them on top of the mortgage and running costs. 
  • How many months will you rent out your property for? You should plan to have at least one month of the year where the property is empty, so you have time to find a tenant. 
  • Are you going to be able to afford the property maintenance? Should the property need a new roof or boiler can you afford it alongside property and mortgage payments?
  • Have you thought about how much insurance will cost? 

Will I have to pay income tax if I become a landlord?

As of April 2017, landlords will have to pay tax on their entire rental income, rather than just on the profit they make. You will only be able to claim relief on mortgage interest at a rate of 20%, regardless of income tax band. If you are a landlord who is in a higher tax band, then you will pay tax rental income at 40%-45% but you will only be able to claim 20% tax relief. 

Should I sell or rent?

Whether or not you should rent or sell your home is down to your own personal circumstances. What works for one homeowner may not for another. But before you make the decision to become a landlord, you should carefully weigh up the pros and cons. Becoming a landlord involves navigating a lot of legal red tape and undertaking a lot of extra work to ensure your tenants are well provided for and are in a safe and legal property. 


If you are unsure about becoming a landlord, but don’t want to navigate the stress of a house sale, then we may have the solution for you…

The Property Selling Company 

Wanting to avoid the red tape that being a landlord brings with it? Or maybe you want a life free from unruly tenants and unexpected repair bills? Whatever you reasons for deciding to sell instead of rent, we are here to help. 


Here at The Property Selling Company, we believe a house sale should be three things: fast, effortless, and most importantly free. That’s why we can sell your property in as little as 28 days, without having to pay estate agent fees! 


It’s our mission to change the way you sell houses, so we are proud to offer a full online estate agents service. Long gone are the days of hefty estate agent fees eating away at your final profit. 


We work alongside you every step of the way, covering all aspects of the house-selling journey so that you won’t have to. The days of expensive solicitor fees and legal work are over, and our team of property experts will continue to be there, even after the process is complete. 


We will market your property on popular property portals such as Rightmove and Zoopla, organise viewings, cover legal fees, and negotiate better deals all for free!  


If you are ready to sell your home in as little as 28 days, then get in touch today and fill out one of our fast, free, no-obligation forms for your house valuation today!

or you…

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Selling and Buying a House: Should I Sell First?

Selling and Buying a House: Should I Sell First?

Finding the best avenue to selling and buying a house can be confusing, join us as we delve into all the ways to sell and buy a house.

Tom Condon
Tom Condon ★ Digital Content Writer

Table of Contents

Selling and Buying a House: Should I Sell First?

Selling and buying a house could take anywhere from four to twelve months, and is completely reliant on the demand and supply of the housing market as well as any property chains you may be in. 


There is no set way to sell and buy a house, in fact there are so many different avenues, it can be very confusing! The right avenue to follow will simply come down to what suits your needs. 


When you buy a house, you will need to pay Capital Gains Tax, and when you sell a house, you will need to pay Stamp duty, on top of the actual house sale and any arrangement fees or estate agent fees so it’s vital you have your finances in order. 


There are disadvantages and advantages to selling first, buying first or doing it simultaneously. 

If you’re looking for something specific, please check our interactive menu below:

Should You Buy And Sell A House At The Same Time?

Selling and buying a house simultaneously is the route that most homeowners in the UK choose. This is due to the ease and convenience of not having to rent in between houses. 


But, buying and selling a home at the same time can be a complex process as it requires careful planning and coordination to ensure a smooth transition between homes.

What Is The Process Of Selling And Buying Simultaneously?

Selling and buying simultaneously, is the most generic way to sell and buy a house. 


Before considering simultaneously buying and selling a house, you should assess your financial situation and determine if you have enough funds for a deposit on the new house and if you can qualify for a mortgage while carrying the existing mortgage. 


You should always look to evaluate current housing market conditions, as if your local area is a sellers market then you will be able to easily sell your house. 


But, if it’s a buyers market then it may take longer to sell your house, but easier to buy your next one — which could end up in you spending more money on utility bills or selling at below market value to a cash buyer or auction. 


Due to the risk involved in the selling and buying a house process, you should attempt to coordinate the timing of your transactions to minimise the gap between selling your house and purchasing a new one. This could involve aligning your completion dates and arranging temporary housing if needed.

Advantages Of Selling And Buying A House Simultaneously

When selling and buying a house simultaneously, you will benefit from convenience, where you can avoid the need to find rented accommodation or move twice, which can save time, effort and avoid emotional distress. 

Selling and buying simultaneously can help you align your financial transactions by using the proceeds from your current home and apply them directly toward the deposit or completion costs of buying your new home.


Simultaneous purchase and sale allows you time to transition between homes more efficiently. 


You should be able to coordinate completion dates which can be beneficial to have specific time constraints or need to synchronise with other life events, such as employment changes or accommodating the start of the new school year. 


Selling and buying a house at the same time will also allow you to work with the same conveyancing solicitors at the same time, and minimise the conveyancing costs. If you were to sell your house and buy separately, then there would be a gap between the two processes. 

Disadvantages Of Selling And Buying A House Simultaneously

Although coordinating the sale and purchase of two properties can allow you to have a seamless move, if it goes wrong, it could produce time uncertainties. 


Which can be challenging to ensure that the completion dates align perfectly and any unexpected delays in one transaction can have a ripple effect especially if there are any property chains. 


The simultaneous transaction could create financial strain if you need to cover two mortgages or carry the costs of both properties for an extended period. It’s essential to carefully assess your financial situation.

Should You Sell First And Then Buy?

If you have the time, or accommodation to stay in during the selling and buying a house process, then selling first and buying second may be the best option.


By selling first, you will have the funds readily available to buy your next property and be a more attractive buyer but you will need to rent or stay elsewhere in between houses.

What Is The Process Of Selling First And Buying Second?

When selling first and then buying a house, you should ensure that you have all your finances in order before you start the process of selling your house.


By staying organised, you will be able to organise and port your mortgage quickly, and ultimately make you far more attractive to the property seller. This will help avoid delays and the risk of you being gazundered. 


Before you sell your house, you should have already completed your research to find your next property and contacted local estate agents about houses you are interested in.


Once you have sold your house, you can actively view the properties and decide on a property that suits you.


You may need to move to a friend or relative’s property, or rent, while you find your next home, which may come at an additional cost.

Advantages Of Selling First

When selling first and then buying a house, you should ensure that you have all your finances in order before you start the process of selling your house.


By staying organised, you will be able to organise and port your mortgage quickly, and ultimately make you far more attractive to the property seller. This will help avoid delays and the risk of you being gazundered. 


Before you sell your house, you should have already completed your research to find your next property and contacted local estate agents about houses you are interested in.


Once you have sold your house, you can actively view the properties and decide on a property that suits you.


You may need to move to a friend or relative’s property, or rent, while you find your next home, which may come at an additional cost.

Disadvantages Of Selling First

Due to market conditions, you may find it hard to find a property to buy after selling yours, which means you will spend more money on finding further accommodation to rent. 


There is also the chance that house prices rise dramatically when searching for your next property, which may result in you ending up out of pocket. 


If you sell your house before buying a new one, you will need to find temporary housing arrangements which could involve renting a short-term apartment, staying with family or friends. 


You will also need to arrange storage for your belongings as well which can be expensive.

Should You Buy First And Then Sell?

If you are selling and buying a house and want to buy first, then you’ll need to be able to fully fund the purchase of the new property before having the funds released from your house sale. 


This is one of the most risk heavy ways to sell a house but could have a massive pay-off.

What Is The Process Of Buying First And Then Selling?

When buying a house first and then selling your house, you will need to create a budget for purchasing the new home and ensure that you have the financial means to carry the mortgage of your old house and a new mortgage for the new house. 


When buying first and then selling your house you should begin by searching for a new home based on your preferences, needs and budget. You should engage with an estate agent to assist you in finding the right property, schedule viewings and negotiate offers.


Once you’ve identified a property you wish to purchase, work with a mortgage lender to obtain pre-approval or secure financing for your new home. 


When you submit an offer to the seller of the new property, you should negotiate the price, and completion dates before the offer has been accepted. Carry out any necessary surveys and work alongside your estate agent and solicitor to complete the necessary paperwork.


Once the purchase of your new home is underway, you can focus on preparing your current home for sale, including staging your home, making necessary repairs, and consider hiring an estate agent to list your property. 


Working closely with your estate agent, mortgage lenders and solicitors to coordinate the completion dates for both the purchase of your new home and the sale of your current one. Ensure there is alignment and sufficient time to complete necessary surveys.

Advantages Of Buying First

When selling and buying a house, buying first allows you the luxury of time to carefully consider your options and make a well-informed decision. 


You can thoroughly research the market, explore different options and find a home that truly meets your needs and preferences without the pressure of a pending sale. 


When you buy a house first, you eliminate the need to rent or arrange temporary housing arrangements. You won’t have to incur the costs of renting which can save you money and make the moving home process more convenient. 


Being a non-contingent buyer can provide you with a stronger negotiating position when making an offer on a new home. Sellers may view your offer more favourably since its not contingent on the sale of your current home. 

Owning a new home before selling your current property allows you flexibility in the timing of sale. You can choose the optimal time to list and sell your home, potentially allowing you to wait for market conditions to be more favourable.

Disadvantages Of Buying First

Buying a new home before selling your current one means carrying two mortgages simultaneously which can create financial burdens and increase your risk exposure. 


You will need to have sufficient financial resources to cover both mortgages, utility bills, insurance and other costs until your current home is sold.


If your current home takes longer to sell than anticipated, it can strain your finances and increase your monthly obligations. 


The housing market is subject to fluctuations and can be unpredictable; buying a house first exposes you to the risk of potential market downturns or a decline in home prices. If the value of the property decreases before you sell it, you may face challenges in selling it at the desired price. 


Buying a house before selling may limit your budget and purchasing power for the new home. If a significant portion of your funds is tied up in your current home, you may have less money available for a deposit and any necessary renovations or improvements on the new property.

Selling And Buying A House? This Is How You Do It

If you are selling and buying a house, we can help!


We can offer you a full online estate agent service, without all the estate agent fees because its our mission to change the way you sell houses. We will work alongside you every step of the house selling and house buying process, covering everything so you don’t have to.


The days of expensive solicitor fees and legal work are over, and our team of property experts will be there to support you even after the process is complete!


We will market your property on popular property portals such as Rightmove and Zoopla, organise viewings, cover legal fees and negotiate better deals all for free.


If you are ready to sell your home in 28 days, then get in touch today and fill out one of our fast, free, no-obligation forms for your house valuation today.

Selling And Buying A House FAQs

When selling and buying a house, you will find it easier to get approved for a mortgage if you have a property in your sights that you wish to buy. Which is why selling and buying a house simultaneously or buying and then selling may be the least stressful. 


If you decide to sell your house and then buy, you will be under stress to get approved for a mortgage while living in temporary housing.

When you are selling and buying a house, you should assess your financial situation, research and find a home, take your time, wait until the market favours your situation and take the big leap!

Selling a house to a first time buyer can have both advantages and disadvantages as they are eager and motivated to get onto the property ladder, they are often less complicated as there are no chains, but the first-time buyers may fail in securing financing due to a limited credit history or the house sale may fall through due to inexperience.