Who are the best online estate agents in the UK in 2025?
Sell your house in 28 days
WRITTEN BY: Tom Condon ★ Digital Content Writer
Who are the best online estate agents in the UK in 2025?
Sell your house in 28 days
WRITTEN BY: Tom Condon ★ Digital Content Writer
In 2024, IBISWorld reported that the UK is home to 22,591 active estate agents, encompassing traditional high street agencies, hybrid and online agents, and self-employed estate agents.
With so many options available, selecting the right estate agent can be overwhelming. But, don’t worry – this article will guide you through the top online estate agents, highlighting what sets each part.
At The Property Selling Company, we’re a modern online estate agency committed to making your selling journey as seamless as possible. We handle all aspects of the process, covering both your legal and selling fees, ensuring a fast, effortless and free experience from start to finish.
When researching which online estate agents to use in the UK, there are multiple ways you should compare different companies. One of the main attractions of using an online estate agent over the standard high street agent is that the fees are reasonably minimal.
However, the services offered under the fee can differ depending on the online agent. For a decent online estate agent, you should expect to have photography, floor plans and advertising for a basic fee.
Some estate agents (we won’t name and shame) will charge you for these essential services, and others will charge you a fee for additional assistance. These additional services may include sale progression, negotiations, viewings and local property knowledge.
We can help you sell, no matter the market
Online estate agents differ from traditional, local agents as they are run through websites and portals instead of a local shop. Some online agents offer a more basic service than conventional agents but have much lower fees. Online estate agents are categorised further:
Sell your house in as little as 28 days, for free
The services provided by hybrid agents are similar to those of a traditional estate agent, but the benefits are pulled back slightly. Some online estate agency services are stripped back even further.
Both services will offer valuations, marketing and viewings — albeit for an additional fee. They will also provide a negotiation service and offer acceptance until the sale is complete.
The further you go through the process, the more you may encounter a higher fee than the basic package. You will not face any fees with The Property Selling Company.
Traditional local estate agents will charge you a percentage of your home’s selling price, but online agents will (mostly) charge fixed fees. Online agents are often much cheaper than traditional agents.
One downside of using an online agent over a traditional agency is that you will probably have to pay an upfront fee, regardless of whether you sell your home. This is a double-edged sword, as the agent will be less likely to sell your home for the highest price.
Some online estate agents will offer a no-sale, no-fee service, which means that you don’t have to pay until you sell your property, reducing the risk of wasting your money.
The Property Selling Company doesn’t ask for any fees. Instead, you will benefit from us agreeing on a sale price with you, and if the property sells for more than the agreed price, we will take our cut. We believe in transparency in everything we do.
| Online Estate Agents | Traditional Estate Agents | The Property Selling Company |
|---|---|---|
| Will offer an upfront fixed fee, no sale, no fee, or cover the costs themselves. | Will ask for a percentage of the sale price. | Will not ask for an upfront fee or percentage of the sale price. |
| Can communicate with you 24/7, and contact is accessible via email and telephone. | Most local estate agents will work 9am – 5pm and cannot contact you after work. | Can communicate with you 24/7 and always available to talk via email and phone. |
| The packages can be tailored to your specific requirements, and you can track the progress. | Most don’t have a progress dashboard, but the packages can be tailored to your situation. | We can tailor the timescales and situations to your life and how fast/slow you want to sell your house. |
| There is no contract period with most online agents, meaning you could use other estate agents simultaneously. | Traditional estate agents ask for a contract period where you are exclusive to them for about a month. | We ask for a 28 days exclusivity period, but we are confident we will be able to sell your property in that timeframe. If not, then you can exit the contract fee-free. |
| Some online agents need to gain local knowledge, even if they have regional reps. | Most traditional estate agents will manage and negotiate between buyers and sellers, saving you time and energy. | We can use our regional reps, existing property knowledge and market trend analysation to provide the best local knowledge possible. |
| Some online agents will not offer to negotiate or act as a middleman between selling parties. | Traditional estate agents will manage and negotiate between buyers and sellers, saving you time and energy. | Our excellent property experts will handle all your negotiations, offers and completion – creating a hassle-free experience for you. |
| The majority of the time, you will need to conduct viewings yourself. | You do not need to conduct viewings yourself; real estate agents have years of training. | Our property experts will handle all the marketing, advertising, and viewings, so you don’t have to. |
| Due to the fees imposed by the agency, they will be less likely to push for the highest possible selling price. | Traditional estate agents can wiggle the selling price for the property more than online estate agents. | Whatever sale price we agree with is the money you will receive directly from your bank. |
© 2022 The Property Selling Company
0800 111 4118
Email Us
4 Deighton Close, Wetherby, LS22 7GZ
© 2022 The Property Selling Company
The Property Selling Company is part of The Property Buying Company Limited (Registration No. 08023018) is incorporated in England and Wales. Registered office: 4 Deighton Cl, Wetherby LS22 7GZ
