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The best & fastest property selling companies 2023

A property selling company hard at work

The best & fastest property selling companies 2023

Do you have a property for sale? Find out who the best property selling companies are.

Tom Condon
Tom Condon ★ Digital Content Writer

Table of Contents

Welcome to our best & fastest property selling companies comparison. We will be looking at what is a property selling company, how they work and what options are available.

What is a property selling company?

A property selling company plays a pivotal role in the housing market in 2023. Property selling companies are transforming the dynamics of the housing market, introducing innovative approaches that could potentially save homeowners thousands of pounds.


They specialise in selling properties including houses, flats, maisonettes, and more. These companies tend to act as intermediaries between home owners (also known as vendors) and potential buyers.


Property selling companies are also known as hybrid or online estate agents, and often offer valuable guidance to sellers on how to make their property more attractive to potential buyers, without being in a physical office. 


However, the question that often arises is whether they outperform traditional estate agents in terms of speed and value. 


The reality is that each online estate agency offers a slightly different basic package, but the fundamental concept remains consistent amongst most: when you opt for an online estate agency, you take on the role of selling your own home through an online platform.


At The Property Selling Company we will handle the entire marketing and selling process for you, creating a fast, effortless and free service.

How do property selling companies differ from a high street estate agent?

One of the primary functions of a property selling company is to assist homeowners who wish to sell their house. When you decide to sell your house, you can engage the services of a property selling company to help you navigate the intricate steps involved in the sale. 


These companies often employ regional representatives who are trained and experienced in the art of property sales. 


Property selling companies typically operate entirely online, with a regional or national presence. They often focus on providing a streamlined and digital experience for both sellers and buyers. Property selling companies often leverage technology and data analytics to enhance their offering.


They tend to be website, social media and online listing focussed, with digital marketing teams ensuring they remain visible across the internet. Depending on the company, they may also offer virtual tours to showcase properties. 


Due to the high-competition nature of the online estate agency market, they tend to offer competitive rates which are lower than estate agent fees. 


High street estate agents are traditional brick and mortar agencies with physical offices who offer face-to-face interactions and local expertise. They tend to solely rely on traditional marketing like brochures, window displays and word of mouth and will have a strong presence in local communities. 


High street estate agents typically charge a commission based on the percentage of the selling price, which can vary from 1% to 4%+VAT, depending on the firm.

Are property selling companies the same as property buying companies?

Home buying companies, or cash house buyers in the UK tend to buy houses with cash for below market value. Whereas property selling companies help vendors sell properties for full market value, over longer periods of time.


Because cash house buying companies have the funds available to purchase and don’t rely on mortgage approval, they can buy any house in very short periods of time — often around 7 to 14 days. The short time frames help to increase the chances of a guaranteed sale.


Cash property buying companies are also not fussy on the type of properties they will buy, as they are often buying houses to be sold onto investors. This means that they will buy commercial property, tenant property, residential or development opportunities. 


Property selling companies on the other hand are often acting as intermediaries between vendors and buyers, and so are reliant on mortgage approvals which can dramatically reduce the speed of sale. 


Although some house selling companies will be able to sell commercial property, most tend to sway towards residential homes. Property selling companies will also be able to get a better offer price than home buying companies, allowing the vendor to walk away with more money in their pocket.

How do property selling companies work?

The journey of selling a property with a property selling company often begins with a house valuation conducted by the company. This initial valuation helps determine the fair market value of the property, ensuring that the property is appropriately priced for sale. 


A well-established property selling company leverages market trends and comparable sales data to arrive at an accurate valuation. 


Once the property’s value has been determined, the company takes on the task of marketing the property to potential buyers. This involves various activities such as creating listings, staging the property and utilising digital and traditional marketing channels to attract interested parties. 


Throughout the entire process, the property selling company acts as a liaison between seller and buyer, facilitating negotiations, handling paperwork and ensuring that all legal and financial aspects of the sale are properly managed. This expertise is particularly important in 2023, as the property market continues to be turbulent.

How can I sell my house fast for a good price?

In order to sell your house fast for a good price, you may wish to explore using online estate agents or property selling companies. These businesses offer a streamlined process that can help you reach potential buyers quickly. 


They use websites like Rightmove and Zoopla to provide extensive exposure for your property, attracting a wide range of potential buyers. Most online estate agents offer faster selling times than standard high street estate agents due to their completely streamlined process, all while being able to negotiate a higher offer than a cash buyer would. 

Will someone buy my house for cash?

If you prefer to have your property sold for cash, utilising an online estate agent provides the flexibility to exclusively entertain cash offers from potential buyers. 


Conversely, if you are not inclined towards a cash offer, you can specify your preference for non-cash offers. The property selling company you select will help you manage these preferences seamlessly during the selling process.

Do I need a solicitor to sell my house?

While strongly advised, it is not legally mandatory to instruct a solicitor to handle the conveyancing process during a house sale. This approach is often referred to as DIY conveyancing and can potentially yield significant cost savings. 

However, it comes with inherent risks. In the event of any complications or errors, you could find yourself subject to fines or even legal proceedings.

Do you pay tax on selling a house?

When you sell a house, you may be liable to pay Capital Gains Tax (CGT). The current CGT rate is 20% for individuals falling within the basic rate taxpayer category, and it increases to 28% for those classified as higher or additional rate taxpayers.

Who are the best property selling companies?

While there are many dominating online estate agents, there is a rise of property selling companies whose goal is to challenge the industry. These alternatives to cash buyers, house auctions and high street estate agents allow you far more flexibility when it comes to selling.

1. The Property Selling Company

We are The Property Selling Company, and our commitment to you goes beyond the ordinary to ensure a swift and hassle-free sale of your home. We firmly believe that selling your property shouldn’t be complicated. In choosing us, you’ll experience a seamless, improved service that sets us apart from traditional high street estate agents.


At every step of the way, you’ll find yourself in capable hands, benefiting from a range of services that covers everything from floor plans and professional photography to compelling property write-ups and house viewings. We will even take care of your legal fees, leaving no stone unturned in our quest to simplify your selling journey. 


At the core of our company, lies our unwavering commitment to honesty and transparency in our customer service. We don’t just sell properties; we build lasting relationships by exceeding your expectations.

  • Marketing (floor plans, photography etc)
  • Property listing (Zoopla, Rightmove)
  • House viewings & open days
  • Sales progressions
  • Legal fees
  • Help negotiating onwards purchases


The landscape of property sales evolved, thanks to the internet and shifting trends in homeownership. Now, selling your house can be tailored to your terms, budget and objectives. With us, you’re not just a vendor; you’re an active participant in a process that we make refreshingly uncomplicated.

Following house valuations, we’ll explore your desired selling price for the property. It’s important to note that we are committed to meeting this figure, regardless of the ups and downs during the house sale. Your satisfaction and financial expectations are paramount to us.


If, during the sale process, your property fetches for a selling price higher than the initially agreed upon amount, any surplus beyond your set target becomes our source of profit from the sale. 


Our business model ensures that you receive the full amount you sought, and we can stay in business. It’s a win-win scenario that underscores our commitment to transparency and putting your interests at the forefront of our company.

Our motto is ‘Fast. Effortless. Free’ We are dedicated to making your selling experience as convenient and stress-free as possible. Whether your property is situated anywhere in the United Kingdom, count on us to sell it efficiently. 


We stand apart from the traditional estate agent crowd with our transparent customer service. As a modern house selling solution, we are committed to streamlining your journey with us. We proudly assert our ability to sell your home within 28 days, powered by our listings on Rightmove and Zoopla, platforms trusted by 98% of potential buyers. 


We also take pride in our commitment to industry standards and regulations. As proud members of the National Association of Property Buyers and The Property Ombudsman, we adhere to their code of conduct and uphold the highest standards of integrity.

2. Strike

Strike logo

Strike is an emerging property selling company and online estate agent, who proudly holds the title of “the fastest growing estate agent in the UK.” Their core ethos revolves around being transparent, empowering, collaborative and digital. 


At Strike, they firmly believe that you should be in control of your house sale, and they are here to help you on that journey.


At the heart of Strike’s approach is a belief in putting you in the driver’s seat of your property sale. They’ve built their reputation on a commitment to transparency, ensuring that you have a clear understanding of every step in the process. They empower you to make informed decisions, collaborate with you to achieve your goals and leverage the digital landscape to make the experience seamless.

  • House valuations.
  • Property listing on property portals.
  • App that allows communication to potential buyers.
  • Negotiations.

Strike’s operating model centres on a basic package that is accessible to everyone at no cost. However they understand that the complexities of the housing market may require additional services. 

Should you choose to need mortgage assistance, conveyancing or moving services, these can be added (with a fee) as additional options to tailor your experience.

  • Photography & floor plans – £599
  • Virtual tour, Facebook boost campaign and premium Rightmove listing upgrade – £100
  • EPC – £90
  • Hosted viewings – £799
  • Listing upgrade with enhanced photos & custom video – £699.

Strike’s track record speaks volumes. In 2021, they achieved an impressive milestone by their property sales exceeding £5.02 billion since they began. This vast platform ensures that your property gains maximum exposure, attracting potential buyers from a wider spectrum of the market.


Strike are also a proud member of The Property Ombudsman, underscoring their commitment to upholding industry standards and adhering to regulations. This affiliation ensures that you receive service that aligns with the highest industry ethics, giving you peace of mind throughout your property-selling journey.

3. Purplebricks

Purple bricks logo

Purplebricks stands as a first mover and prominent brand within the online estate agencies world, renowned for its strong brand reputation and widespread recognition. A notable development in the housing industry saw Purplebricks recently being acquired by Strike for a mere £1. 


One of Purplebricks distinguishing features is its potential to yield substantial cost savings in comparison to the traditional high street estate agents. With their approach, Purplebricks revolutionised the online property selling market, putting the seller at the forefront of the selling experience.

  • Local property expert
  • Marketing (floorplans, photography, write-ups)
  • Property listing on Rightmove & Zoopla
  • UK-based support team.


Purplebricks presents sellers with a choice between two distinct packages tailored to cater to varying needs and preferences: the classic and the pro packages. 


The pro package, priced at £1,699 stands as the ultimate Purplebricks house selling offering. It includes all the features within the classic package, but also includes accompanied viewings, and an interactive 3D tour of the property.


While the pro package adds a level of exceptional marketing ability, it’s important to note that should you wish to seek conveyancing services, this would entail an extra fee. Conveyancing plays a major role in the property selling process, facilitating the legal transfer of property ownership.

Purplebricks boasts a well-established and widely recognised brand, a key factor that encourages trust amongst prospective buyers. Their commitment to fixed-fee pricing ensures absolute transparency throughout the entire transaction, granting you the peace of mind of knowing exactly how much you will pay.


The online estate agency operates around the clock, 24/7, ensuring that continuous accessibility is completed by an online account management system, placing the power of managing your property sale at your fingertips.


The overwhelmingly positive feedback from their past customers also speaks volumes about their dedication to customer satisfaction. Impressively, over 90% of their customers have rated their experience as “Great” or “Excellent”.


Sold proudly states that they are the fastest online estate agency in the UK, distinguished by a 30 day contract and an ambitious 27 day selling timeframe. 


Beyond their standard services, Sold also features a cash buying branch, operating much like a property buying company, with the ability to sell house fast in as little as seven days, albeit at a price slightly below market value.

  • Instant valuation
  • Marketing (floor plans, photos & viewings)
  • Outreach to pre-qualified buyers

As with most other leading online estate agents, Sold is trusted by home sellers seeking to streamline their property transactions. Their performance is reflected on platforms like Trustpilot, where satisfied clients have shared their positive experiences. 


Sold offers a versatile solution for property sellers, managing transactions for a wide range of property values spanning from £5,000 to £2,000,000. They do so by leveraging their investor and buying services, connecting sellers to pre-approved buyers who are ready to engage in property transactions.

Who is the best company to sell your house with?

Based on the data below, if a quick sale with no additional costs is your top priority, The Property Selling Company is a strong contender. As we offer a completely free service, with a short contract time and fast time to sell.

Property selling companyContract time (est)Time to sell (average)Fees
The Property Selling Company28 days28 days£0 days27 days£0
Strike91 days182 daysUp to £2,287 in additional extras
Purplebricks84 days182 daysClassic package (£999), Pro package (£1,699) + up to £1,614 in additional extras

What to look out for when using property selling companies

When in search of a reliable property selling company, there are a few things you will need to look out for:

Reputable property selling companies often boast a lot of reviews on platforms like Trustpilot or Google. These reviews should ideally be verified to confirm they are from genuine customers as these provide valuable insights into the company’s track record and customer satisfaction. It’s important to seek verified reviews as some businesses may attempt to improve their rankings with fake feedback.

The best property selling companies will prioritise the protection of their vendors. You should check if they are members of the National Association of Property Buyers and The Property Ombudsman. 


Membership within these bodies signifies a commitment to following specific rules that ensure fair treatment for sellers. In case of any disputes, homeowners have the assurance of being able to file complaints with The Property Ombudsman and seek compensation if the company is found to have violated their code of conduct.

You should exercise caution when selecting a house selling company and be wary of those prone to overpromising. Some companies may be tempted to claim they can sell your house at a low price while introducing additional but necessary packages, a combination that is neither achievable nor truthful. 


Steer clear of companies making promises that seem too good to be true, as they often are. Trust is compromised when a company resorts to making false promises.

You should verify that the company you choose is a genuine property selling service. Some companies may assert that they will sell your house on the open market but, in reality, simply pass your property to their database of investors.


While off-market options can be viable, a reputable company should prioritise marketing your property on the open market to ensure you get the best possible price.

Should you sell your home to a property selling company?

Yes! Free property selling companies can be very worthwhile, but it’s always worth checking exactly what you get for free. When it comes to all the different property selling companies, it will depend on your circumstances and priorities. 


Property selling companies can offer quick sales, convenience and the potential to avoid some of the complications of the traditional property market. Which can be appealing if you need to sell your house urgently or want a streamlined process. 


However, it’s essential to carefully consider the trade-offs, including the possibility of selling your property at a price slightly below market value and any fees associated with the sale. 


Additionally, you should thoroughly research and vet the property selling company to ensure they are reputable and transparent in their dealings. 


If you are in search of a property selling company that unwaveringly prioritises both speed of sale, The Property Selling Company stands as an excellent choice. We specialise in fast property transactions without the burden of additional fees or hassle.


For those seeking to sell their house quickly, you’ve come to the right place. Our streamlined process can help you sell your home in as little as 28 days, delivering a price that will leave you more than satisfied. With access to prominent property portals such as Rightmove and Zoopla, your property will gain exposure to over 98% of online home buyers in the United Kingdom.